It never ceases to amaze us when agencies announce that they are now integrated.
Why? Because the same agencies never seem to announce a whole raft of new people
to support their instantly acquired abilities. Mmmm.

Trust us, there is a huge difference between being integrated and being seen to be integrated. If you were cynical, you could almost believe the same companies were launching a land grab for more of a client's budget in tougher times.

We were integrated on day 1 over 16 years ago. We don't recruit jacks-of-all-trades, just masters of the one they were hired to do. Which is why, whether you need Advertising, Design, Direct, Digital, Search Marketing, Brand Strategy & Research, Sales Promotion or NPD, you get to deal directly with experts in these specific areas.

Planning is the only shared resource we use, but even that is a specialist subject that exclusively deals with your company's marketing strategy - and then ensures that all the separate bits work beautifully together. And work they do. Perhaps this is why our average client tenure is over 7 years. Or why we should be talking?